What is Giant Poster Week?

Giant Poster week is a week of celebrating Giant Posters across the globe.

Giant Posters bring many benefits, including safeguarding the quality of a place during periods of change, and making attractive additions to the cityscape.

Providing unrivalled impact in a cluttered media landscape, Giant Posters offer brands the opportunity to connect with their audience in a receptive frame of mind and their size guarantees a high quality of contact.

The ultimate canvas for exceptional creative work to be displayed, we celebrate all that the Giant Poster delivers.

The History of

Giant Posters

The Birth of the Poster

The legacy of the poster, in all of its shapes, sizes and forms stretches back through generations. Even as far back as cave paintings and Ancient Egyptians using papyrus to create sales messages and wall posters. One of the earliest forms of artistic expression that could be replicated and distributed on a wide scale, the lithographic poster (the technique largely credited to Jules Chéret, or the ‘father of outdoor advertising’) was a revelation in driving forward the creative potential and possibility of this format.

From artistry in the Parisian era of Toulouse-Lautrec to propaganda critical during WW1, the poster has always “demanded superb artistry and remarkable craftsmanship. A remarkable intensity of colour and texture, with sublime transparencies and nuances impossible in other media (even to this day). The ability to combine word and image in such an attractive and economical format finally allowed the lithographic poster to usher in the modern age of advertising.”

The poster is a statement, it’s always a work of art with something to say. From fine art expression, to a teenager’s beloved musical heartthrob lovingly blu-tacked to bedroom wall, to the innovative and unmissable Giant Posters that form a valuable part of our OOH landscape, they have an ability to form a strong connection with people, and leave a lasting impression on their memories.

The Evolution of the Giant Poster

It’s not just technology and digital advertising that adapts, changes and evolves.“The role and appearance of the poster has changed continuously over the past century to meet the changing needs of society,” and it will continue to do so.

Ask any artist and they’ll tell you that the prospect of a blank canvas is exciting, it’s thrilling, and at the size, scale and visibility of a Giant Poster, it’s almost impossible to replicate that feeling across other advertising formats. There is an inherent opportunity built into the Giant Poster to create something new and exciting.

The key is in capturing the imagination of the intended audience, creating something specifically tailored and unique to that space, and brands have been rising to that challenge to create mind-blowing installations and smart, contextual messages for decades.